I am pleased to announce the completion of a logo redesign for Criterion Brock.

The client wanted to update and refresh their logo and branding. The logo they had was primarily a wordmark (the company name fully spelled out and set in a specific font and color). The desire was to move to a logo that uses the initials ‘CB’ as the main component of the logo. The original corporate colors and  wordmark were incorporated into the new logo to maintain brand recognition and aid in the eventual transition to using the ‘CB’ graphic on its own.