Summarized from the webinar “Top 7 Ways to Maximize LinkedIn for Business”, presented by Lewis Howes, LinkedInInfluence.com
Use LinkedIn Groups to broadcast your posts
This is one of the BIGGEST opportunities in social media.
For example, if you own a group that has 38,000 members
- You have a huge mailing list
- With an auto responder you can send them to sign up for your newsletter, etc.
Group Share Avalanche – 10 seconds per day
Do the following:
1. Share a comment on your LinkedIn homepage status
- Must be typed in by hand, automatic postings from your blog or social media sites don’t have the group share feature
2. After the posting shows up hover over the posting, notice links appear under posting
3. Re-share by clicking the Share link under the comment
4. Share this comment with all your groups
Your comment will go in front of 1000s of people who already want to be marketed to, it’s all business.
- Look for pain points in discussions and offer answers
- Answer publicly
- Follow up with private email
- Ask them if your answer was helpful
- Offer them a free consultation or phone call