Print Design Samples
LOGO REDESIGN
Client: Criterion Brock
The client came to us wanting a redesign of their logo which was primarily the company name. The desire was for a graphic symbol that connected well with their old logo and branding, yet would eventually be used without the company name spelled out. Criterion Brock provide flooring replacement services to the apartment management industry. They provide a unique overall plan and service that helps their customers run their apartment complexes more smoothly, efficiently, and economically. This new logo incorporates Criterion Brock's existing corporate colors and typography, while moving toward a fresher, bolder look that references the flooring materials used in their services.
Designer's Role: Analysis, concept, design, and production.
LOGO Design
Client: Optimal Mindset
Designer's Role: Analysis, concept, design, and production.
LOGO Design
Client: Online Content Marketers
The client's primary niche market is high-end IT firms that want to bolster their web presence by implementing expert Search Engine Marketing strategies. The logo design addresses the mutual common ground between the IT and SEO industries: text and programing code. The typographical treatment references old typewriter fonts, and the carrot brackets reflect HTML code.
Designer's Role: Analysis, concept, design, and production.
Marketing Package
Client: Alpha & Omega, Inc. Financial Management Consultants, Inc.
This presentation package was created to clearly communicate and promote Alpha & Omega's services to employers and CPAs hired by them. Alpha & Omega helps employers and/or CPAs to manage employers' very complex fiduciary responsibilities. The branding and graphic treatment express the complexity and interconnectedness of the various areas of employers' legal and financial responsibilities towards their employees.
Designer's Role: Analysis, concept development, design, and pre-press production.
Art Exhibit poster
Client: TJ Norris
Poster design for an avant-garde exhibit of portraits of the client created by 30 friends and associates of the client.
Designer's Role: Concept, illustration, design, and pre-press production.
Logo Design
Client: Escondido Asphalt
Corporate identity created for a road building and resurfacing company in San Diego County. The challenge was to communicate the essence of the company while incorporating Southern California references. Boldness, industry, and solidity were also communicated in this design.
Designer's Role: Analysis, concept development, and design execution.
Catalog re-design
Client: LTC Trading Corporation
40-page product catalog containing over 800 items, marketing men’s, women’s, and children’s wholesale hats and accessories to national retailers. Catalog needed to be re-designed to convey a more modern upscale look.
Designer's Role: Design, layout, photo editing, and pre-press production.
Catalog Cover
Client: NW Printed Solutions
This cover needed to incorporate the client's existing branding on their website and other colateral.
Designer's Role: Design, layout.
LOGO PACKAGE AND PROMO CARD
Client: Design to Win Coaching
The logo, business stationery, and promo card were designed to communicate the potential for positive personal growth that Design to Win Coaching guides their clients towards achieving. Consistency of placement and graphic treatment ensure a cohesive look that is recognizable as a single brand and reasures the viewer that all materials with this branding come from the same company.
Designer's Role: Concept, design, pre-press production.
Direct Mail postcards
Client: Various car dealerships in the Northwest
As part of an on-going series ordered by the clients, these cards were sent to mailing lists of existing dealership clients. Customers were drawn back to the dealership's service bays with special offers and discounts on routine maintainance. These direct mail pieces typically generated $10K-$125K in profits.
Designer's Role: Concept, design, pre-press production and importing variable data.
Brochure
Client: The Studios of Joseph Guidi
Brochure promoting professional photography and video services to corporate clients. The design of this brochure was inspired by the client's business card. The logo and white circle were centered between two orange curves on a dark orange background, which is reflected in both the initial spread and the internal spread of this piece. In this manner, the clients' branding was carried through to their promotional literature resulting in strong brand recognition.
Designer's Role: Concept, design, and pre-press production.
Gallery Promo
Client: TJ Norris, Curator
Postcard promotional piece for a gallery exhibit of international and local contemporary artists.
The challenge was to incorporate the graphics to match the avant garde style of the image so as to enhance it rather than conflict with it. This was so successful, that the curator had the graphic reproduced on the wall at the entrance to the gallery.
Designer's Role: Concept, design, and pre-press production.
Artworx postcard
Client: Artworx
This self-promotional piece was designed to appeal to businesses that cater to a high-end, life style conscious clientele in San Diego.
Designer's Role: Concept, design, and pre-press production.
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9145 SW 91st Ave, #6, Portland, OR 97223
503.719.7165